Beyond Pinterest Management.
Turn More Pinterest Traffic Into Subscribers & Sales
Pinterest management is only one part of the customer journey.
Strong Pins can increase visibility, reach, and website traffic. But what happens after someone clicks is just as important.
Your products need to be properly optimized for Pinterest Shopping. Your blog content needs to guide visitors toward the next step. Your landing pages need to convert. And if you don't have enough content to promote, you need a strategy for creating it.
That’s why I offer a range of complementary Pinterest services that can be added to your existing Pinterest management package or booked separately.
These services are designed to help strengthen your entire Pinterest funnel. From discovery → click → website visit → subscriber or customer.
Pinterest Commerce Optimization for Shopify
Build a Stronger Foundation for Pinterest Shopping
Beautiful Pins are only part of the equation.
If you're selling products through Shopify, Pinterest also needs accurate product information so that your products can appear correctly across Pinterest Shopping, Product Pins, related recommendations, and your Pinterest Catalog.
My Pinterest Commerce Optimization service helps strengthen the connection between your Shopify store and Pinterest.
Depending on your store, this can include:
Rich Pin optimization
Pinterest Catalog optimization
Product SEO optimization
Product page recommendations
Landing page recommendations
Shopping performance analysis
Seasonal product opportunities
Seasonal collection opportunities
Recommendations for products to promote through Pinterest Ads
This is especially valuable if you're already investing in Pinterest management or advertising and want to create a stronger foundation for Pinterest-driven sales.
Best for: Shopify stores and eCommerce businesses
Pinterest Blog SEO & Conversion Optimization
Pinterest can bring highly relevant visitors to your articles — but the blog itself needs to guide those visitors toward the next step.
I can optimize your existing blog articles specifically for Pinterest traffic, helping turn more readers into subscribers, leads, and customers.
The optimization can include:
Stronger calls-to-action
Strategically placed buttons and links
Pinterest-friendly article structure
Internal links toward relevant products or services
Email signup opportunities
Product recommendations within articles
Pinterest keyword optimization
A Pinterest-optimized pinnable image added to the article
Recommendations for turning the article into multiple Pinterest Pins
The goal is not simply to get someone to read your article.
The goal is to make it clear what they should do after reading it. Whether that's joining your email list, exploring another piece of content, viewing a product, or making a purchase.
The more useful and searchable content you have on your website, the more opportunities we also have to create Pins that continuously bring new visitors into your business.
Best for: Bloggers, eCommerce shops, service providers and content-based businesses.
CRO & UX Website Audit
CRO & UX Website Audit
Getting More Traffic Is Only Valuable If Your Website Converts It.
Pinterest often introduces completely new people to your business.
Unlike someone who already knows your brand, these visitors may arrive on your website with very little context.
Within seconds, your website needs to communicate:
What do you offer?
Is this relevant to me?
Why should I trust you?
What should I do next?
My Conversion Rate Optimization (CRO) & User Experience (UX) Audit looks at what may be preventing visitors from becoming customers, leads, or subscribers.
Depending on your website, the audit can cover:
Landing page optimization
Messaging and value proposition clarity
Conversion psychology
Call-to-action optimization
Conversion funnel analysis
Desktop user experience
Mobile user experience
Forms and signup flows
Trust and credibility
Website friction points
Heatmap analysis, when available
Predicted visitor behavior
A prioritized action plan
Rather than simply identifying problems, you'll receive actionable recommendations showing what should be improved and why.
I can also help implement recommended changes on:
Shopify | WordPress | Squarespace
Best for: Businesses receiving traffic but not enough sales, leads or subscribers.
Main goal: Conversions
Pinterest organic growth works best when you have useful content to promote consistently.
But not every business has an active blog.
If you have a great product or service but don't currently publish enough fresh website content, Substack can become an additional content and audience-building channel.
I can help set up and manage your Substack publication so you have useful articles that can also become destinations for your Pinterest Pins.
Substack can help you:
Build your email subscriber list
Publish useful long-form content
Create more destinations for Pinterest traffic
Educate potential customers before they buy
Promote products or services naturally through articles
Turn Pinterest visitors into email subscribers
Build an audience you own outside of Pinterest
One article can also be repurposed into several different Pins, helping create a much stronger long-term Pinterest content strategy.
Best for: Service businesses, shops, creators and brands without an active blog.
Main goal: Subscribers, traffic & long-term audience growth
Substack Newsletter Setup & Management
Which Service Is Right for You?
Your Pinterest strategy shouldn't stop at creating and publishing Pins.
The strongest results happen when the entire journey works together:
Pinterest visibility → Click → Optimized content → Strong website experience → Conversion
I can look at your current Pinterest strategy, website and content and recommend the complementary service that would have the biggest impact.
Tell me what you'd most like to improve traffic, subscribers or sales. And I'll recommend the best next step for your business.